Being prepared for the unexpected should be on the mind of every business owner. If COVID taught us anything it was that we can get blindsided at any time. Being ready for the unexpected, whether is is an illness, an economic shift, or even an unexpected offer for the purchase of your business, will ensure that you can respond effectively to whatever comes your way.
Having a "sale ready" business falls into this category. Owner's seldom get more than one chance to exit their business, so being prepared for it, and being able to do so on their own terms, should be the goal of every business owner, after all a business is (or should be) an asset, and assets create value that can be converted when needed to support lifestyle needs.
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