Many owners think cash flow means their profits on a Profit & Loss Statement. While profit is important, acquirers also care deeply about cash flow—the money your business makes (or needs) to run.
Small companies live or die on cashflow, not profit, so it is critically important to manage cashflow carefully. It is possible to be "profitable" and still go bankrupt.
If your goal is to create a sellable, scalable business, cashflow is king.